RFID – Digital Identity, Privacy, and Freedom

Legal and Social Issues

As with almost any technological development, the potential always exists to do much good, much harm, or both with RFID technology. It is a pretty attractive idea to be able to go in a store, pick up items, and leave without standing in line for a cashier with all of your purchases being handled by RFID technology in the background. We have already embraced the wonders of loyalty card programs which offer us discounts while at the same time cataloging what we purchase.

As we move in this direction, more and more information about us can be accumulated. If it is misused, the wonders of the technology start to take on a darker cast. The video below highlights the dangers of misusing the technology. While we don’t want to throw out the baby with the bath water, we do need to be thinking about how to protect our privacy and in turn our freedom.

While some of the content of the video may be thought to be an exaggeration, we ought to ask whether it is possible and whether we should accept anything that inhibits our freedoms. We need to be careful of laudable goals being accomplished with technology where the same tools can easily be used to control what citizens can do in their lives.

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Advertising Targeting Extraterrestrials?

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Out in Rachel, Nevada, there is a huge image of the Kentucky Fried Chicken Colonel Sanders Logo staring up into the heavens. This image formed from some 65,000 tiles on the ground can be viewed from space. And given its close proximity to Nevada’s “Extraterrestrial Highway” one has to ask whether the intent may have been to induce space-faring aliens to swoop in for some finger-licking good Earth food.


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According to Wikipedia, KFC built the logo in 2006 to mark the debut of a “massive global re-image campaign that will contemporize 14,000 plus KFCs around the world.” The logo was built in 6 days from 65,000 one-foot-square tiles. When you zoom in you’ll see an 18-wheeler parked to the left of the Colonel, and the shadows (next to his ear) of two people looking at the logo.

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